What it is
SEO stands for "Search Engine Optimization". Translated: making your website findable on Google when someone searches for what you offer.
Custom or Shopify e-commerce
Sell online without compromises. Performance of a serious product, conversion rate of a top agency.
Duration1-2 weeks
Who is this service for
- Your current e-commerce converts poorly.
- You want to launch a new brand online.
- Checkout is abandoned mid-flow.
- You can't integrate management/shipping systems.
What I deliver
- Custom e-commerce (Next.js + Stripe) or Shopify Plus depending on case
- Product catalog, cart, optimized checkout
- Payment integration (Stripe/PayPal) and shipping
- Technical SEO + Product/Offer structured data for Google results
- Bilingual + multicurrency optional
- Order dashboard + ERP integration (custom)
SEO 101
Wait, what is SEO?
Plain English, no jargon.
Why you need it
Almost nobody scrolls past Google's first page. If your site isn't there, it's like having a shop on an empty street: pretty but unvisited.
A concrete example
You run a dental studio in Bari. A potential client searches "dentist Bari". Without SEO: your site doesn't show, they go to a competitor. With proper SEO: you're in the top results and they click you instead.
Every site I build includes full technical SEO, always. It's not an extra — it's the reason the site exists.
Custom or Shopify? The technical truth
Shopify is the right choice if you have a small-to-medium catalog (< 500 products), want to manage everything autonomously, need to launch within 2 weeks, and don't have complex custom integrations.
Custom (Next.js + Stripe) is the right choice if you have complex integrations with internal systems, want total control over UX and performance, have high volumes where Shopify fees become significant, or sell non-standard products (services, bookings, subscriptions, tokenization).
Performance and conversion rate
A slow e-commerce loses 1% conversions for every 100ms of added latency. That's why I work with Next.js Edge runtime, AVIF-optimized images, aggressive lazy load, and 1-2 step checkout.
The process
- 01
Discovery
Catalog, target, required integrations.
- 02
Design and architecture
Checkout user flow, category hierarchy, mobile-first.
- 03
Development
Stack chosen based on volume and budget.
- 04
Payment & shipping integration
Stripe, PayPal, GLS, Bartolini, full configuration.
- 05
Launch + monitoring
Conversion tracking, analytics, 30-day support.
FAQs
Typically 1 to 2 weeks: full development + site live and indexed on Google.
Written by Michele Gramegna · Founder Marvetic
Last updated: